, , , ,

Continuing our series on the mistakes that require an act of God or a sharp-eyed editors to prevent: Advertising and marketing have their own trips, falls and spills.

The fleece garments in the ad below are so pleasing to touch and feel that one of the ad’s models needs more than two hands.


(From http://target-addict.blogspot.com/2012_04_01_archive.html)

For some reason, ads run into a lot of misspellings. Oklahoma State University “offers the highest excellence” in . . . well, take a look.


(From http://www.thelostogle.com/2008/10/19/osu-is-smairt/)

Of all the words for a school to mess up . . .

Some ad companies screw up even when advertising themselves. The Grey Group, a movie-marketing firm, flew this banner over the 2011 Cannes Film Festival, where thousands of its current and potential clients saw:


(From http://copyranter.blogspot.com/2011/06/ad-agency-flies-misspelled-beach-banner.html)

Grey’s slogan is “Famously effective.” This mistake was so blatant that some observers wondered if Grey made it on purpose just to get attention.

Then there’s this little number from a prominent department store.


(From http://www.proofreadinglondon.com/blog/seven-christmas-proofreading-blunders)

By now, you’ve sharpened your eyes to spot these goodies – so let’s play Find the Typo! Take a look and see if you can find the wild one in this box cover.


(From http://www.proofreadinglondon.com/blog/seven-christmas-proofreading-blunders)

Ready yet?

Check out the second line from the bottom, about “always upholding the highest standards for every detal.” Man, those pesky detals . . . .

Lest you think that I’m picking on the private sector, fear not. The next and final episode of our little adventure focuses on the messes that come from the faithful public servants in government.